Understanding taste

The power of flavour

Tastes change constantly, on an individual, local, regional and national scale. We work hard to stay abreast of new trends and consumer preferences, and use these insights to shape tastes that will satisfy the needs, preferences and emerging trends of consumers worldwide.

Understanding taste

Who, what and why

Our Sensory teams around the world make it their business to know the flavours people like, and why they enjoy them. Their skills, sharpened with the latest technologies, help us to understand the choices people make and to identify key drivers within people, products and countries.

Insight for success

Our aim is not just to analyse consumer trends, but understand them. For example, knowing consumers love a product as much for its mouthfeel as its taste would allow us to create dynamic new flavours for similar products with maximum impact in terms of taste, texture and sensation.